I'm not sure about this: flight + tickets + hotel = minimum 150 euros. And if you have a job or school is very hard to schedule.
Sadly, so many people (especially in this time) can't afford prices like that.
Airport is the best hotel ever. But you have to think also for people that are not from Rome or Milan, the gasoline or train tickets and so on. Don't take me wrong, the initiative is good! I just wanna say that if they won't be in italy there is still chance to see them